Flight Centre Travel Group has appointed Chad Godfrey as Vice President of Marketing - Corporate, Americas, effective April 1, 2019. Based in Boston, he will oversee the strategic marketing direction of all brands that service Flight Centre’s corporate customers in the Americas, including FCM Travel Solutions, Corporate Traveler, Stage & Screen and cievents.
Chad previously held the role of Vice President of Digital Marketing supporting Flight Centre’s global leisure brands since early 2018, when he first joined the company. He brings a wealth of digital and traditional marketing experience to the business as prior to joining Flight Centre, he held several senior positions at start-ups and tech businesses in the Greater Boston area over the last ten years. Chad played a key role in BuyerZone’s acquisition by Tech Media Network (Purch), Gemvara’s acquisition by Berkshire Hathaway, and the retail launch of HOTSHOT, a sports drink developed by a Nobel Prize winner at Harvard University.
Charlene Leiss, President of Corporate Brands, said “Chad’s experience spans across sectors and industries, agency and in-house. His diverse commercial knowledge and expertise will no doubt help drive Flight Centre’s growth; he will be an invaluable addition to the team and we can’t wait for him to come onboard.”
Godfrey added: “The corporate travel brands within Flight Centre present an exciting opportunity, particularly following recent travel tech acquisitions, to position ourselves in the market as industry leaders in corporate travel and travel technology. This is a multi-billion dollar business, and Flight Centre is committed to building the brand and customer base even further in the key Americas markets. I am thrilled to be working with Charlene and the rest of the amazing team of people that have already created significant tailwinds for the corporate business.”
Chad is a graduate of Colgate University in Hamilton, NY also holding an MBA from Bentley University.