Corporate Traveler

United's Polaris Business Class Seats Launch in Feb '17

Those looking forward to United Airlines’ much-hyped Polaris business-class seats will be excited to know that the luxurious new digs will make their formal debut this coming February.

The redesigned seats were first announced back in June 2016 and are being debuted as part of United’s newest fleet of enhanced Boeing 777-300ER jets. The Newark-San Francisco route will start the fleet off, with others to come later in the year. The beginning of this month saw the United Polaris business- and first-class service replace United BusinessFirst® and United Global First℠ on all international flights and aircraft. Although the arrival of the new United Polaris seat will not be till February, travelers can currently enjoy all other aspects of the United Polaris inflight service, from enhanced dining to restful sleep.

The 60 business-class seats will be outfitted to meet the highest standards of convenience and comfort; the lie-flat seats are arranged so that all of them have direct aisle access and the cubicle-like “pods” include a personal 16’ HD screen with a hugely expanded library of in-flight entertainment and on-demand content. Services also include a gourmet dining experience developed by chefs from The Trotter Project, in-flight Wi-Fi, and access to exclusive lounges at select international airports.

The new Business Class seats are part of the crux of United’s current push to recapture high-flying corporate travelers; after their rough 2010 merger with Continental, and with foreign carriers like Emirates and Etihad offering luxurious options that challenge US legacy airlines, United are setting out to retake what they’ve potentially lost. After doing their research, they concluded that a good sleep is one of the most important things business-class customers look for and their new program has been entirely built around this. This ethos is evident from the attendants trained to help passengers relax as much as possible, to the designer bedding from Saks Fifth Avenue, down to the fragrances and gel-cooled pillows available on demand!

As more of the new 777-300ERs enter service, United will roll out Polaris facilities to international routes as well as domestic, aiming to spread the initiative to as many flights as possible. Those hoping to experience the comforts of a high-end luxury cabin while still flying with a known and trusted US brand won’t have to wait much longer.