Singapore Airlines is making significant investments in traveller comfort with the unveiling of its new concept lounge at Sydney airport.
The SilverKris lounge was designed by ONG&ONG and will be slowly rolled out across all of the Singapore Airlines facilities in 15 cities. It is estimated this will take around five years to complete at a cost of approximately $100 million.
Upgrades to lounges in Hong Kong, London and Singapore are already underway.
Vice-president for products and services at Singapore Airlines Tan Pee Teck said many customers have commented how at home they feel while on the aircraft, something the company hopes to replicate on the ground.
"Each space is thoughtfully designed to create the ambiance of home that is familiar and comforting, adding to the warm, authentic and personalised service that Singapore Airlines is well known for," he said.
Passenger relations officers will be on hand in every location to deliver a personalised touch and assist with any travel needs passengers might have.
Features of the Sydney lounge include several distinct spaces tailored for a range of specific needs, including a kitchen, dining room and living room.
Productivity pods have also been included to enable passengers to work in privacy ahead of their flight, while top-quality food will also be on offer.
Singapore Airlines has been keen to pay homage to its native country when designing these spaces, which is evident throughout everything from the choice of cuisine to style of furniture.
Other airport lounges that have been earmarked for improvement include Manila, New Delhi, Bangkok, Taipei and San Francisco.
Changes will also be undertaken at a number of Australian airports, namely Adelaide, Perth and Melbourne.