The Rise of Smart Hotels

24 Aug 2016

A new standard has arrived in hotel concierge where greater control and flexibility is being left in the hands of guests.

Hotels are now striving to create a customer-focused experience by taking full advantage of mobile devices and in-room technology to anticipate guest needs from the first step of their stay until the very end. With many guests leading highly connected lives, hotels realize that to maintain customer satisfaction the hotel experience must offer at least the same level of technology that guests enjoy in their homes. 

Starwood – a hospitality company that has earned their reputation running higher-end hotel chains is determined to offer a more personalized experience for business travelers. The company has launched a SPG keyless room entry feature throughout all of its chains including: Aloft, W Hotels, Sheraton, Four Points, Element, Le Meridien, and Westin. The SPG keyless entry replaces traditional key cards with smartphones to unlock your hotel room. The technology is now available at more than 160 hotels in 30 different countries. Guests who use the keyless entry also can skip the front desk check-in as well. Business travelers can now also look out for this feature at Hilton and Marriott.

Mobile technology will see game-changing development in the hotel industry, offering seamless and empowering experiences for travelers. The highly connected business traveler can now enjoy in room personal device streaming with RoomCast, a streaming solution allows for guests to use a point and click technology to stream their favorite content from their smart devices directly to their hotel room televisions. Guests also can freely use their personal devices for calling or texting while streaming entertainment.

Personalizing your experience doesn’t end at streaming your own entertainment. CitizenM in Amsterdam, Holland offers their guests a ‘MoodPad’ that adjusts the temperature of the room, window blinds, room lighting and wakeup alarm all through the tablet. NEXT Hotel in Brisbane, Australia offers guests a similar experience. 

Guests are now able to use their mobile devices to make virtual payments, order room service or poolside drinks, adjust room temperature and lights, and every detail of their room preference will be remembered and customized for their next visit. The Marriott is testing out messaging through its Marriott Rewards app at approximately 850 hotels with plans to expand the feature to 4,000 by next month. The messaging is activated on the app when a guest has an upcoming stay, allowing a guest to message the hotel prior to arrival and maintain communication with the guest throughout their stay. 

Some hotels are taking the ‘Smart Hotel’ concept beyond convenience and focusing more on the wellness of their guests. MGM Grand Hotels has joined forces with Delos to introduce Stay Well rooms designed to help guests unwind and de-stress. The rooms feature showers with Vitamin C-infused water, light therapy to reduce the effects of jet-lag. Guests will also find mattresses made without harmful VOCs or toxic chemicals to reduce allergens and sophisticated air filtration systems.

Look forward to waking up more naturally each morning with a dawn stimulating ambient sound and lighting. Delos has also expanded its healthy hotel room concept to Marriott International hotels across the U.S.

"The growing demand for healthy travel is rapidly increasing, and we have received a tremendous number of requests to open more Stay Well rooms since first debuting the product in Las Vegas," said Delos Founder and CEO Paul Scialla in a statement.

The standard is only rising as pressure to perfect the blend of convenience, efficiency, health and well-being increases for hoteliers.

 

 

 

 

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